strategic management aspects Tajeddini, Kayhan editor. Ratten, Vanessa editor. Merkle, Thorsten editor. Routledge (Firm) text enk 2020 2020 First Edition. monographic eng

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xxii, 228 pages : illustrations ; $c 24 cm. "Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"-- edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle. Includes bibliographical references and index. Tourism Management Tourism Marketing Tourism Information technology Hospitality industry Management Hospitality industry Marketing Hospitality industry Information technology G 155.A1 .M47 2020 910.68/4 London ; New York : Routledge/Taylor & Francis Group, 2020 First edition. (DLC) 2019031451 9780367149994 9780367150006 2019031450 DLC 190816 20231017103043.0 21138150 eng