02647cam a2200421 i 4500 21138150 20231017103043.0 190816t20202020enka 000 0 eng 2019031450 9780367149994 9780367150006 9780429054396 DLC eng DLC rda DLC pcc G 155.A1 .M47 2020 910.68/4 23 Tourism, hospitality and digital transformation : strategic management aspects / edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle. First Edition. xxii, 228 pages : illustrations ; $c 24 cm. Innovation and technology horizons Includes bibliographical references and index. "Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. This book examines a wide scope of topics from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies"-- Tourism Management. Tourism Marketing. Tourism Information technology. Hospitality industry Management. Hospitality industry Marketing. Hospitality industry Information technology. Tajeddini, Kayhan, editor. Ratten, Vanessa, editor. Merkle, Thorsten, editor. Routledge (Firm) Online version: Tourism, hospitality and digital transformation First edition. London ; New York : Routledge/Taylor & Francis Group, 2020 9780429054396 (DLC) 2019031451 Innovation and technology horizons. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BOOKS G 155.A1 .M47 2020 31886 31886 0 0 lcc 0 0 MUC MUC GEN 2023-10-17 falcon 0 G 155.A1 .M47 2020 39669 2023-10-17 2023-10-17 BOOKS