Kelleher, Tom (Tom A.) creator author. text bibliography nyu 2021 Second edition. monographic eng

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xxi, 442 pages : illustrations (chiefly color) ; 26 cm "Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses. The most contemporary introduction to public relations"-- Tom Kelleher, University of Florida. Includes bibliographical references (pages 402-420) and index. Public relations HD 59 .K45 2021 659.2 Kelleher, Tom (Tom A.). New York : Oxford University Press, [2021] Second edition. (DLC) 2019034698 9780190925093 9780190925116 2019034697 DLC 190815 20231012125056.0 21133917 eng