TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon, Joseph P.
AU  - McCarthy, E. Jerome
TI  - Basic Marketing: A Marketing Strategy Planning Approach
SN  - 9780073381053
AV  - HF 5415.13 .M369 2009 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill
KW  -  
ER  -