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  <titleInfo>
    <title>Successful direct marketing methods</title>
  </titleInfo>
  <name type="personal">
    <namePart>Stone, Bob</namePart>
    <namePart type="date">1918-2007</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
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    <place>
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    <place>
      <placeTerm type="text">Lincolnwood, Ill</placeTerm>
    </place>
    <publisher>NTC Business Books</publisher>
    <dateIssued>c1997</dateIssued>
    <dateIssued encoding="marc">1997</dateIssued>
    <edition>6th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xiv, 545 p. : ill. ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Bob Stone.</note>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>Direct marketing</topic>
  </subject>
  <classification authority="lcc">HF 5415.126S757 1997</classification>
  <classification authority="ddc" edition="20">658.8/4</classification>
  <identifier type="isbn">0844230030 (alk. paper)</identifier>
  <identifier type="lccn">96009100</identifier>
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