02982cam a2200289 i 4500 18276839 20230717113315.0 140822s2015 enk b 001 0 eng 2014020183 9780415837279 DLC eng DLC rda DLC pcc G 155.A1 .E927 2015 910.68/4 23 Evans, Nigel, 1955- Strategic management for tourism, hospitality and events / Nigel Evans. Second edition. xx, 708 pages ; 25 cm Includes bibliographical references and indexes. Part 1. Strategy and the tourism, hospitality and events' contexts. Introduction -- Strategy and strategic objectives for tourism, hospitality and event organisations -- Introduction to strategy for travel, tourism and hospitality -- Part 2. Analysing the internal environment. Introduction -- Tourism, hospitality and event organisations : the operational context: competencies, resources and competitive advantage -- Tourism, hospitality and event organisations : the human resources context -- Tourism, hospitality and event organisations : the financial context -- Tourism, hospitality and event organisations : the products and markets context -- Part 3. Analysing the external environment. Introduction -- The external environment for travel, tourism and hospitality organisations : the macro context -- The external environment for travel, tourism and hospitality organisations : the micro context -- SWOT analysis -- Part 4. Strategic Selection. Introduction -- Competitive strategy and strategic direction for tourism hospitality and event organisations -- Strategic methods of development for travel, tourism and hospitality -- Strategic evaluation and selection -- Part 5. Strategic implementation and strategy in theory and practice. Introduction -- Strategic implementation for tourism, hospitality and events -- International and global strategies for tourism, hospitality and events -- Strategy and the tourism, hospitality and events, theory and practice -- Part 5. Case analysis for tourism, hospitality and events: Case analysis. Case 1. Strategic alliances in the airline industry -- Case 2. Tourism Queensland: strategic positioning and promotion -- Case 3. Ryanair: evolution of competitive strategy -- Case 4. Hyatt hotels: a family firm goes for growth -- Case 5. Days Inn: franchising hospitality assets in China -- Case 6. Reed Exhibitions, the world's leading events organizer -- Case 7. Thomas Cook: turnaround for an historic travel brand. Tourism Management. Hospitality industry Management. Strategic planning. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BOOKS G 155.A1 .E927 2015 31685 31685 0 0 lcc 0 0 MUC MUC GEN 2023-07-17 Donation (falcon books) 0 G 155.A1 .E927 2015 39463 2023-07-03 2023-07-17 BOOKS