02530cam a2200409 i 45000010009000000050017000090080041000260100017000670150019000840160018001030200029001210200026001500350024001760400084002000420014002840500022002980820016003201000048003362450115003842500009004992600041005083000062005495040051006115050149006625050143008115050364009545050251013185050218015696500032017877000023018197000016018427000023018589060045018819420034019269990017019609520143019771782732220230105155212.0130726s2014    ctua     b    001 0 eng d  a  2013946374  aGBB3765422bnb7 a0164827102Uk  a9781133947752 (hardback)  a1133947751 (hardback)  a(OCoLC)ocn857524573  aUKMGBbengcUKMGBerdadOCLCOdVXIdYDXCPdOCLCAdVMYdOCLCAdOCLCFdOCLCQdDLC  alccopycat00aHD62.7b.L66 201404a658.0222231 aLongenecker, Justin G.d1917-2005,eauthor.10aSmall business management :blaunching & growing entrepreneurial ventures /cJustin G. Longenecker...[et al.].  a17e.  aUSA:bCengage Learning, Inc, c2014.  axxiv, 706 pages :billustrations (chiefly color) ;c29 cm  aIncludes bibliographical references and index.0 aPart 1. Entrepreneurship : a world of opportunity. The entrepreneurial life -- Integrity and ethics : foundations for success in small business.0 aPart 2. Starting from scratch or joining an existing business. Starting a small business -- Franchises and buyouts -- The family business.0 aPart 3. Developing the new venture business plan. The business plan : visualizing the dream -- The marketing plan -- The organizational plan : teams, legal structures, alliances, and directors -- The location plan -- Understanding a firms financial statements -- Forecasting financial requirements -- A firm's sources of financing -- Planning for the harvest.0 aPart 4. Focusing on the customer : marketing growth strategies: Building customer relationships -- Product development and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global opportunities for small business.0 aPart 5. Managing growth in the small business. Professional management and the small business -- Managing human resources -- Managing operations -- Managing the firms assets -- Managing risk in the small business. 0aSmall businessxManagement.1 aPetty, J. William,1 aHoy, Frank,1 aPalich, Leslie E.,  a7bcbcccopycatd2encipf20gy-gencatlg  2lcccBOOKShHD 62.7 .L66 2014  c31473d31473  00102lcc4070aMUCbMUCcGENd2022-11-25eDonation (Educate Yourself)g11396.55oHD 62.7 .L66 2014p39248r2023-01-06w2023-01-05yBOOKS