launching & growing entrepreneurial ventures Longenecker, Justin G. 1917-2005 creator author. Petty, J. William Hoy, Frank Palich, Leslie E. text bibliography ctu USA Cengage Learning, Inc 2014 17e. monographic eng

print

xxiv, 706 pages : illustrations (chiefly color) ; 29 cm Part 1. Entrepreneurship : a world of opportunity. The entrepreneurial life -- Integrity and ethics : foundations for success in small business. Part 2. Starting from scratch or joining an existing business. Starting a small business -- Franchises and buyouts -- The family business. Part 3. Developing the new venture business plan. The business plan : visualizing the dream -- The marketing plan -- The organizational plan : teams, legal structures, alliances, and directors -- The location plan -- Understanding a firms financial statements -- Forecasting financial requirements -- A firm's sources of financing -- Planning for the harvest. Part 4. Focusing on the customer : marketing growth strategies: Building customer relationships -- Product development and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global opportunities for small business. Part 5. Managing growth in the small business. Professional management and the small business -- Managing human resources -- Managing operations -- Managing the firms assets -- Managing risk in the small business. Justin G. Longenecker...[et al.]. Includes bibliographical references and index. Small business Management HD62.7 .L66 2014 658.022 9781133947752 (hardback) 1133947751 (hardback) 2013946374 UKMGB 130726 20230105155212.0 17827322 eng