02496cam a2200421 i 4500 17827322 20230105155212.0 130726s2014 ctua b 001 0 eng d 2013946374 GBB376542 bnb 016482710 Uk 9781133947752 (hardback) 1133947751 (hardback) (OCoLC)ocn857524573 UKMGB eng UKMGB rda OCLCO VXI YDXCP OCLCA VMY OCLCA OCLCF OCLCQ DLC lccopycat HD62.7 .L66 2014 658.022 23 Longenecker, Justin G. 1917-2005, author. Small business management : launching & growing entrepreneurial ventures / Justin G. Longenecker...[et al.]. 17e. USA: Cengage Learning, Inc, 2014. xxiv, 706 pages : illustrations (chiefly color) ; 29 cm Includes bibliographical references and index. Part 1. Entrepreneurship : a world of opportunity. The entrepreneurial life -- Integrity and ethics : foundations for success in small business. Part 2. Starting from scratch or joining an existing business. Starting a small business -- Franchises and buyouts -- The family business. Part 3. Developing the new venture business plan. The business plan : visualizing the dream -- The marketing plan -- The organizational plan : teams, legal structures, alliances, and directors -- The location plan -- Understanding a firms financial statements -- Forecasting financial requirements -- A firm's sources of financing -- Planning for the harvest. Part 4. Focusing on the customer : marketing growth strategies: Building customer relationships -- Product development and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global opportunities for small business. Part 5. Managing growth in the small business. Professional management and the small business -- Managing human resources -- Managing operations -- Managing the firms assets -- Managing risk in the small business. Small business Management. Petty, J. William, Hoy, Frank, Palich, Leslie E., 7 cbc copycat 2 ncip 20 y-gencatlg lcc BOOKS HD 62.7 .L66 2014 31473 31473 0 0 lcc 0 0 MUC MUC GEN 2022-11-25 Donation (Educate Yourself) 11396.55 HD 62.7 .L66 2014 39248 2023-01-06 2023-01-05 BOOKS