TY  - BOOK
AU  - Narver,John C.
AU  - Savitt,Ronald
TI  - Conceptual readings in the marketing economy
T2  - Holt, Rinehart and Winston marketing series
SN  - 003079305X
AV  - HF5415.N2281971 
PY  - 1971///]
CY  - New York
PB  - Holt, Rinehart and Winston
KW  - Marketing
N1  - Includes bibliographical references
ER  -