TY  - BOOK
AU  - Harrell Gilbert D.
TI  - Marketing : : connecting with customers
SN  - 0130334944
AV  - HF5415 .H356 2001 
PY  - 2002///
CY  - Upper Saddle River, NJ : 
PB  - Prentice Hall, 
KW  - Consumer satisfaction
KW  - Marketing--Management
ER  -