TY  - BOOK
AU  - Terence A Shimp
TI  - Integrated marketing communications in advertising and promotion
SN  - 9780324665314
AV  - HF 5415.123 .S2007 
PY  - 2010///
CY  - United States ; 
PB  - South-Western/Cengage Learning, 
KW  - Communication in marketing.
KW  - Advertising
KW  - Sales promotion
ER  -