TY  - BOOK
AU  - Pike, Steven
TI  - Destination marketing: an integrated marketing communication approach 
SN  - 9780750686495
AV  - G 155 .A1P55 2008 
PY  - 2008///
CY  - Amsterdam ; London : 
PB  - Butterworth-Heinemann, 
KW  - Place marketing
KW  - Tourism
KW  - Marketing
N1  - Includes index
ER  -