TY  - BOOK
AU  - Wells,William.
AU  - Burnett,John.
AU  - Moriarty,Sandra.
TI  - Advertising: principles and practice
SN  - 0130162051
AV  - HF 5823 .W455 1992 
PY  - 1992///
CY  - NewJersey
PB  - Prentice-Hall
KW  - Advertising
ER  -