@book{28705,
	author = {Peter, J. Paul. and Donnelly, James H.},
	title = {A preface to marketing management /},
	publisher = {McGraw-Hill Irwin,},
	year = {c2008.},
	address = {Boston :},
	edition = {Eleventh ed.},
	url = {http://www.loc.gov/catdir/toc/ecip0725/2007034680.html}
}