TY  - BOOK
AU  - Ferrell, O. C
AU  - Hartline, Michael D.
AU  - Lucas, George H.
TI  - Marketing Strategy
SN  - 0030321034
AV  - HF 5415.13 .F47 2002 
PY  - 2002///
CY  - South-Western
PB  - Mike Roche
N1  - includes appendix and index
ER  -