<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00571nam a22001817a 4500</leader>
  <controlfield tag="008">150803b        xxu||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0139570020</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="a">HF 5415 .K636 1998</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Kotler, Philip</subfield>
    <subfield code="d">1998</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Principles of Marketing.</subfield>
    <subfield code="c">Philip Kotler</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">8th edition</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Jersey</subfield>
    <subfield code="b">Prentice Hall</subfield>
    <subfield code="c">1998</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xviii,690p;ill</subfield>
    <subfield code="b">Includes bibliographical references and index</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Armstrong, Gary</subfield>
  </datafield>
  <datafield tag="760" ind1=" " ind2=" ">
    <subfield code="b">8th edition</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">BOOKS</subfield>
    <subfield code="h">HF 5415 .K636 1998</subfield>
    <subfield code="0">8</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">2842</subfield>
    <subfield code="d">2842</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">MUC</subfield>
    <subfield code="b">MUC</subfield>
    <subfield code="d">2015-08-03</subfield>
    <subfield code="e">Donation (BFA)</subfield>
    <subfield code="l">14</subfield>
    <subfield code="o">HF 5415 .K636 1998</subfield>
    <subfield code="p">7084</subfield>
    <subfield code="r">2020-03-09</subfield>
    <subfield code="s">2020-03-09</subfield>
    <subfield code="w">2015-08-03</subfield>
    <subfield code="y">BOOKS</subfield>
  </datafield>
</record>
