TY  - BOOK
AU  - O'Guinn, Thomas C.
AU  - Allen, Chris T.
AU  - Semenik, Richard J.
TI  - Advertising & Integrated Brand Promotion
SN  - 9780324336061
AV  - HF 5821 .O38 2006 
PY  - 2006///
CY  - Australia
PB  - Thomson
N1  - Includes index
ER  -