Advertising and integrated brand promotion
O'Guinn, Thomas C.
creator
Allen, Chris T.
Semenik, Richard J.
text
bibliography
ohu
Mason, OH
South-Western, Cengage Learning
c2012
2012
6th ed.
monographic
eng
xii, 693 p. : chiefly col. ill. ; 29 cm.
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Includes bibliographical references and index.
Advertising media planning
Branding (Marketing)
Advertising
HF5821 .O34 2012
9780538473323 (hbk.)
0538473320 (hbk.)
2011920095
BTCTA
110104
20170302112214.0
16597486
eng