01147cam a2200325 a 4500 28372 28372 16597486 OSt 20170302112214.0 110104s2012 ohua b 001 0 eng c 2011920095 9780538473323 (hbk.) 0538473320 (hbk.) (OCoLC)ocn657601776 BTCTA eng BTCTA YDXCP OKS DLC pcc HF5821 .O34 2012 O'Guinn, Thomas C. Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 6th ed. Mason, OH : South-Western, Cengage Learning, c2012. xii, 693 p. : chiefly col. ill. ; 29 cm. Includes bibliographical references and index. Advertising media planning. Branding (Marketing) Advertising. Allen, Chris T. Semenik, Richard J. 7 cbc pccadap 3 epcn 20 y-gencatlg lcc BOOKS HF 5821 .O38 2012 0 0 lcc 0 0 MUC MUC TECH 2017-03-02 Donation (BFA) 0 HF 5821 .O38 2012 36265 2018-05-31 2017-03-02 BOOKS