00862cam a22002653a 45000010009000000050017000090080041000260100017000670200025000840200022001090350024001310400044001550420014001990500023002131000019002362450045002552460019003002500012003192600043003313000065003745000052004395040064004916500015005557000026005701698743720170301152634.0111003s2013    nyua     b    001 0 eng d  a  2011940364  a9780078028854 (pbk.)  a007802885X (pbk.)  a(OCoLC)ocn772139161  aBTCTAbengcBTCTAdCDXdYDXCPdUPMdDLC  alccopycat00aHF5415b.G675 20131 aGrewal, Dhruv.10aMarketing /cDhruv Grewal, Michael Levy.14aM :bmarketing  a3rd ed.  aNew York :bMcGraw Hill/Irwin,cc2013.  axiv, 450 p. :bcol. ill. ;c28 cm. +e18 active review cards  aActive review cards on perforated pages at end.  aIncludes bibliographical references (p. 394-450) and index. 0aMarketing.1 aLevy, Michael,d1950-