TY  - BOOK
AU  - Zikmund, William G.
AU  - Babin, Barry J.
TI  - Essentials of Marketing Research
SN  - 9781285107899
AV  - HF 5415.1 Z55 2013 
PY  - 2013///
CY  - Australia
PB  - Cengage
N1  - includes index
ER  -