TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
TI  - Contemporary marketing : : plus 
SN  - 9780030976018 
AV  - HF5415 .B66 1995 
PY  - 1995///
CY  - Fort Worth : 
PB  - Dryden Press
KW  -      Marketing
N1  - includes index
ER  -