TY  - BOOK
AU  - Belch: Advertising and Promotion.
TI  - Belch: Advertising and Promotion: An Integrated Marketing Communication Perspective
SN  - 9780697794963
AV  - HF 5823 .B45 2011 
PY  - 2011///
CY  - U.S.A
PB  - Mc graw -Hill
N1  - Includes index
ER  -