TY  - BOOK
AU  - Kotler,Philip
AU  - Kotler,Philip
TI  - A framework for marketing management
SN  - 0130185256
AV  - HF5415.13 .K636 2001
U1  - 658.8 21
PY  - 2001///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - "'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface; Includes bibliographical references and index
ER  -