@book{27606,
	author = {Kotler, Philip. and Kotler, Philip.},
	title = {A framework for marketing management /},
	publisher = {Prentice Hall,},
	year = {c2001.},
	address = {Upper Saddle River, N.J. :},
	note = {"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.}
}