TY  - BOOK
AU  - Wood, Marian Burk.
TI  - Marketing plan handbook
SN  - 9780558037529
AV  - HF 5415.13 .W66 2008 
PY  - 2008///
CY  - New york
PB  - Prentice hall
KW  - Marketing
KW  - Management
KW  - Planning
N1  - Includes bibliographical references and index
ER  -