@book{27208,
	author = {Armstrong, Gary and Kotler, Philip.},
	title = {Marketing :},
	publisher = {Pearson/Prentice Hall,},
	year = {c2005.},
	address = {Upper Saddle River, NJ :},
	edition = {7th ed.},
	note = {Kotler's name appears first on the earlier ed.}
}