TY  - BOOK
AU  - Gilly,Mary C.
AU  - Pride,William M.
AU  - Ferrell.O.C.
TI  - Marketing Cases
SN  - 9780395495940
AV  - HF 5415 .M2976 1989 
PY  - 1989///
CY  - Dallas
PB  - Houghton
KW  - Marketing
ER  -