@book{26761,
	author = {Dwyer, F. Robert. and Tanner, John F.},
	title = {Business marketing :},
	publisher = {McGraw-Hill,},
	year = {c2002.},
	address = {Boston :},
	edition = {2nd ed.},
	url = {http://www.loc.gov/catdir/description/mh021/2001042779.html}
}