@book{26392,
	author = {Kotabe, Masaaki. and Helsen, Kristiaan.},
	title = {Global marketing management /},
	publisher = {Wiley,},
	year = {2010.},
	address = {Hoboken, NJ :},
	edition = {5th ed.},
	note = {Includes bibliographical references and indexes.}
}