TY  - BOOK
AU  - Pride,William M.
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Foundations of marketing
SN  - 9780618705009 (pbk. : student text)
AV  - HF5415 .P6584 2007 
PY  - 2007///
CY  - Boston
PB  - Houghton Mifflin Co.
KW  - Marketing
N1  - Rev. ed. of: Pride-Ferrell foundations of marketing. 2004; Includes bibliographical references and indexes
ER  -