@book{26347,
	author = {Pride, William M., and Pride, William M.,},
	title = {Foundations of marketing /},
	publisher = {Houghton Mifflin Co.,},
	year = {c2007.},
	address = {Boston :},
	edition = {2nd ed.},
	note = {Rev. ed. of: Pride-Ferrell foundations of marketing. 2004.}
}