TY  - BOOK
AU  - Churchill,Gilbert A.
TI  - Marketing research: methodological foundations 
SN  - 0030238161
AV  - HF5415.2 .C48 1999
PY  - 1999///
CY  - Fort Worth
PB  - Dryden Press
KW  - Marketing research
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy1505/98071246-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy1505/98071246-b.html
ER  -