@book{26015,
	author = {Grewal, Dhruv. and Levy, Michael,},
	title = {Marketing /},
	publisher = {McGraw Hill/Irwin,},
	year = {c2011.},
	address = {New York :},
	edition = {2nd ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy1013/2009940704-d.html}
}