TY  - BOOK
AU  - Grewal, Dhruv
AU  - Levy, Michael
TI  - Marketing
SN  - 9780071285469
AV  - HF 5415 .G74 2010 
PY  - 2010///
CY  - Boston
PB  - Mc Graw- Hill
KW  - Marketing
N1  - Includes bibliographical reference and index
ER  -