@book{25592,
	author = {Jeannet, Jean-Pierre. and Hennessey, Hubert D.},
	title = {Global marketing strategies /},
	publisher = {Houghton Mifflin,},
	year = {c1998.},
	address = {Boston :},
	edition = {4th ed.},
	url = {http://lcweb.loc.gov/catdir/toc/97-72494.html}
}