TY  - BOOK
AU  - McDaniel, Carl.
AU  - Gates, Roger.
TI  - Marketing research
SN  - 9780471455196
AV  - HF 5415.2 .M33 2005 
PY  - 2005///
CY  - USA
PB  - John wiley & sons
KW  - Marketing research
N1  - Includes bibliographies and index
ER  -