01055pam a2200289 a 4500 25106 25106 672305 OSt 20170130161628.0 950809s1996 iluab b 001 0 eng 95033468 0256205108 DLC DLC DLC HF5821 .B62 1996 659.1 20 Arens, William F. Contemporary advertising / William F. Arens with the editorial collaboration of Jack J. Whidden. 6th ed. Chicago : Irwin, c1996. 1 v. (various pagings) : ill. (some col.), col. map ; 29 cm. The Irwin series in marketing Includes four pages of color tranparencies. Includes bibliographical references and index. Advertising. Whidden, Jack J. 7 cbc orignew 1 ocip 19 y-gencatlg lcc BOOKS HF 5821 .B62 1996 0 0 lcc 0 0 MUC MUC TECH 2017-01-30 Donation (BFA) 0 HF 5821 .B62 1996 33147 2018-07-27 2017-01-30 BOOKS