01236cam a2200349 a 4500999001700000001000900017003000400026005001700030008004100047010001700088020002500105020002200130035002400152040003900176042000800215050002100223100002900244245010500273250001200378260005700390300004700447500005100494600001600545650003200561650002500593650001700618700002000635700002400655906004500679942004000724952012200764  c24901d2490116597486OSt20170130120351.0110104s2012    ohua     b    001 0 eng c  a  2011920095  a9780538473323 (hbk.)  a0538473320 (hbk.)  a(OCoLC)ocn657601776  aBTCTAbengcBTCTAdYDXCPdOKSdDLC  apcc00aHF5821 .O38 20121 aO'Guinn, Thomas C.d201210aAdvertising and integrated brand promotion /cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.  a6th ed.  aMason, OH :bSouth-Western, Cengage Learning,c2012.  axii, 693 p. :bchiefly col. ill. ;c29 cm.  aincludes bibliographical references and index.  2Advertising 0aAdvertising media planning. 0aBranding (Marketing) 0aAdvertising.1 aAllen, Chris T.1 aSemenik, Richard J.  a7bcbccpccadapd3eepcnf20gy-gencatlg  2lcccBOOKShHF5821 .O38 2012k32689  00102lcc4070aMUCbMUCcTECHd2017-01-30eDonation(BFA)l0oHF5821 .O38 2012p32689r2018-06-08w2017-01-30yBOOKS