@book{24901,
	author = {O'Guinn, Thomas C. and Allen, Chris T.},
	title = {Advertising and integrated brand promotion /},
	publisher = {South-Western, Cengage Learning,},
	year = {2012.},
	address = {Mason, OH :},
	edition = {6th ed.},
	note = {includes bibliographical references and index.}
}