TY  - BOOK
AU  - Hawkins,Del I.
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
TI  - Consumer behavior: building marketing strategy 
SN  - 0256218951 (international ed.)
AV  - HF5415.33.U6H38 1997 
U1  - 658.8/342/0973 21
PY  - 1997///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  -  
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -