02152cam a2200421 a 4500 24427 24427 14882631 OSt 20170128124153.0 070607s2008 iluab b 001 0 eng 2007023927 GBA817441 bnb 014519132 Uk 9780226218007 (cloth : alk. paper) 0226218007 (cloth : alk. paper) (OCoLC)ocn144547960 (OCoLC)144547960 DLC DLC YDX BAKER BTCTA YDXCP UKM DLC n-us--- NA6225 .E87 2008 725/.2097309043 22 Esperdy, Gabrielle M. Modernizing Main Street : architecture and consumer culture in the New Deal / Gabrielle Esperdy. Chicago : University of Chicago Press, 2008. x, 307 p. : ill., map ; 24 cm. [Center books on American places] Series title taken from book jacket. Includes bibliographical references and index. Introduction -- Main Street, U.S.A -- The New Deal on Main Street -- Marketing modernization -- The architecture of consumption -- Modernism on Main Street -- Conclusion: a Main Street modernized -- A note on sources. Storefronts United States History 20th century. Commercial buildings United States History 20th century. New Deal, 1933-1939. Consumption (Economics) United States History 20th century. Table of contents only http://www.loc.gov/catdir/toc/ecip0720/2007023927.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0827/2007023927-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy0827/2007023927-d.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc BOOKS NA 6225 .E87 2008 0 0 lcc 0 0 MUC MUC TECH 2017-01-28 Donation(B.F.A) 0 NA 6225 .E87 2008 32574 2018-07-10 2017-01-28 BOOKS