Modernizing Main Street : architecture and consumer culture in the New Deal - Esperdy, Gabrielle M. (Chicago : University of Chicago Press, 2008)
Introduction -- Main Street, U.S.A -- The New Deal on Main Street -- Marketing modernization -- The architecture of consumption -- Modernism on Main Street -- Conclusion: a Main Street modernized -- A note on sources.
Series title taken from book jacket.
Includes bibliographical references and index.
Keywords: Storefronts -- United States -- History -- 20th century; Commercial buildings -- United States -- History -- 20th century; New Deal, 1933-1939.; Consumption (Economics) -- United States -- History -- 20th century