TY  - BOOK
AU  - Farese, Lois Scneider.
AU  - Kimbrell, grady.
AU  - Waloszyk, Carl A.
TI  - Marketing essentials
SN  - 0078249511
AV  - HF 5414 .F37 2006 
PY  - 2006///
CY  - NewYork
PB  - McGraw-Hill
KW  - Marketing
N1  - Include index
ER  -