TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 0131018612
AV  - HF 5415 .K636 2003 
PY  - 2003///
CY  - Upper SAddle River
PB  - Prentice Hall
KW  - Marketing
ER  -