TY  - BOOK
AU  - Cravens, David W.
AU  - Piercy, Nigel
TI  - Strategic marketing
SN  - 0072966343
AV  - HF 5415.135 .C72 2006 
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing-Decision making
KW  - Marketing-Management-Case studies
KW  - Marketing-Management
ER  -