TY  - BOOK
AU  - Anderson, Carol H.
AU  - Vincze, Julian W.
TI  - Strategic Marketing Management
SN  - 9780618338078
AV  - HF 5415.13 .A53 2004 
PY  - 2004///
CY  - New york
PB  - Houghton mifflin company
KW  - Marketing management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -