TY  - BOOK
AU  - Nevett,Terence R.
TI  - Cases in advertising management: case analysis manual 
SN  - 0844233692
AV  - HF5823 .N48 1992
PY  - 1992///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Advertising
KW  - Management
N1  - Includes bibliographical references
ER  -