TY  - BOOK
AU  - Hoffman, Douglas K.
AU  - Bateson, John E.G.
TI  - Essentials of services marketing: Concepts, strategies and cases
SN  - 9780030288920
AV  - HD 9980.5 .H64 2001 
PY  - 2001///
CY  - USA
PB  - South western/ thomson learning
KW  - Service industries
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -